Privacy Policy

1. Business Identity

• Legal Entity: Popo and Pogo E-Retail LLP
• Registered Office: Haryana, India
• Email for Privacy Inquiries: [email protected]
• Website: www.houseofumalegacy.co
• Jurisdiction: This Policy is governed by the laws of India.

2. Information We Collect

We may collect the following categories of personal information directly from you or through automated means when you interact with our Website, place an order, or communicate with us:

• Full Name
• Email Address
• Phone Number
• Shipping and Billing Address
• Purchase and Transaction History
• Feedback, Reviews, and Preferences
• Social Media Handles (if you contact us via Instagram or other platforms)
• Account Information (username and password if an account is created)
• Information shared via WhatsApp, Instagram Direct Messages, or other messaging platforms used for support or sales communication

Additionally, we may automatically collect data such as:

• Device identifiers (IP address, browser type, operating system)
• Cookies, analytics, and pixel tracking data (Google Analytics, Meta Pixel)

3. Purpose of Data Collection

Your information is collected, processed, and used for the following purposes:

1. To process and fulfill your orders, including shipping and returns
2. To communicate with you regarding your orders or inquiries
3. To send transactional updates, receipts, and shipping notifications
4. To provide personalized offers, updates, and marketing communications (via email, WhatsApp, or SMS, subject to consent)
5. To improve our Website, customer experience, and product offerings
6. To maintain user accounts, loyalty programs, and VIP memberships
7. To comply with applicable laws and regulatory requirements

4. Consent and Communication

When you provide your personal information to complete a transaction, place an order, or contact us, it is implied that you consent to our collecting and using it for that specific purpose.

If you have opted in to receive marketing updates, we may send you promotional messages via email, WhatsApp, or other channels.

You may withdraw your consent at any time by emailing [email protected].

5. Payment Information

All online payments are processed through secure third-party payment gateways, including PayU, Razorpay, and Cashfree.

We do not collect, store, or access your debit/credit card or banking details directly. These third-party processors adhere to industry security standards (PCI-DSS compliance).

6. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance user experience, analyze performance, and assist in marketing efforts.

We utilize Google Analytics and Meta Pixel to gather anonymized data about traffic patterns and user behavior. You can manage or disable cookies through your browser settings.

7. Data Storage and Retention

• Customer data is securely stored on our private secure server.
• We retain personal data for up to five (5) years from the date of last interaction or as required by applicable law.
• After this period, data may be deleted or anonymized unless continued retention is legally necessary.

8. Data Sharing and Disclosure

We do not sell or rent customer data.

However, we may share limited personal information with trusted third parties strictly for business operations, including:

• Logistics and courier partners for delivery of orders
• Payment processors for secure transaction handling
• Marketing platforms (e.g., Klaviyo, Shopify Email) for communication and analytics
• Technology service providers for Website functionality and analytics

All third parties are obligated to protect your data and use it only for the intended purpose.

9. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect personal information from unauthorized access, alteration, disclosure, or destruction.

However, while we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure.

10. Your Rights

You have the right to:

• Request access to your personal information
• Request correction or deletion of your data
• Withdraw consent to receive marketing communications
• Request information about how your data is processed

To exercise these rights, please contact us at [email protected].

11. Third-Party Links and Social Media

• Our Website may contain links to third-party websites or social media platforms (including Instagram and WhatsApp).
• We are not responsible for the privacy practices or content of such third-party sites.
• When interacting with us via social media or messaging platforms, the data you share is also subject to the privacy policies of those platforms.

12. Children’s Privacy

Our products and services are intended for individuals aged 18 years and above.

We do not knowingly collect personal data from minors. If you believe that a child has provided us with personal information, please contact us immediately at [email protected].

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.

The latest version will always be available on our Website, with the "Last Updated" date clearly indicated.

14. Contact Information

For any questions, concerns, or requests related to this Privacy Policy, please contact: